Marketing Automation with Zapier

2) On the opened page, click “Accept Invite & Go To Dashboard ” and log in to your Zapier account or click on “Signup Now” to create a Zapier account. (There is a free version)

The Kontest application will send the data from each new participation.

3) Choose your sending filters from the fields provided and continue:
Example, we decided to send only email addresses of entrants who have accepted (value: true) to receive offers from the organizer of the game.

In the settings of the game on Kontestapp, check on the Form step that the option is offered:

4) Personalize your actions from the options proposed by the third party application and continue
In this example with the e-mailing service, MailChimp:
– Select the contact list to receive e-mail addresses of entrants
– Determine the email address of the entrant
– Send a confirmation email to the entrant before recording it in the contact list
– Send a welcome email to the entrant that was created in MailChimp

– The fields in your form: name, age, gender, email, opt-in, address, city, country…
– The form of personalized questions
– The fields available by default in the CSV file

Fields available by default in the CSV file have filters available by default and are available during your setup on Zapier:

– Newsletter or Newsletter_partner: If the participant has agreed to receive offers via opt-in, the indicated value is “1” (TRUE) if not “0” (FALSE). Retrieving this information allows you and your partner to send an email campaign for your offers.

– Facebook_id : when your competition is available on Facebook, we retrieve the participant’s unique identifier for their profile and add it to CSV file. The identifier is in the form of a series of numbers (ex: 100002489542903). Without an identification number, the number is “0” (FALSE).
The identifier provides the basic information of the participant profile on Facebook. Collecting this information ensures better qualification of your database and programs a highly targeted online advertising campaign via Facebook Ads for example.

– Date : this is the date and time of participation in the game (ex: 8/28/2015, 9:26:57). This information helps you better understand the connection habits of your target audience maximizing the visibility of your next marketing operations and gaming campaigns to encourage a high turnout, for example.

– Replies: for a contest with questions, you have the participants’ answers to each question. Once collected, this information allows you to refine your audience profile, who participated in the game, and direct your communications with better knowledge while highlighting certain products or services.

– Lang: This is the language recognized when the entrant enters the game. It consists of language and “culture” for the country (ex: en_US). As for the country column, you can find the correspondence between the country code and the country name on the list of ISO codes by country. This information is useful to recover to create geolocalized marketing campaigns , so you can send specific e-mailing campaigns to foreign participants in their native language.

– Nb_email_shared: this is the number of email shares (s) made by the participant, this is used in the designation of the winners if you offered additional chances of winning by sharing via email. This value is between 1 and 5. If the box is empty, it means that there has been no shared email for the participant concerned. This information allows you to identify participants holding potential virality. Then afterward you can reach out to them in particular to maximize the promotion of your marketing operations.

– Period: This is the period during which the entrant played. If you have not activated the periodic mode, this value will always be 1. As with “Date”, collecting this information allows you to understand the connection habits of your participants to readjust the distribution of your marketing campaigns and games to determine the best moments to earn your allocations for example.

To obtain this information, please set your game to ensure the collection of this data, for example in the Form step, plan the required fields to receive essential information in order to find them in the database.

2) You can test the connection (the Zap) with fictitious holdings playing in the editable Preview of your game.

Go into editable Preview and participate making sure to fill the form fields and check any authorizations, remembering to Validate at the end of the game.

Your fictitious participation saves in the Kontestapp database. To check this:
Click “Back to edit” of the editable Preview.

Click on the Title of your page, here is “My Page”:

Go to the “Entrants” tab, your fictitious participation appears.

3) Wait a little bit of time while Zapier sends the information to the third party application.
Check your directly on your application that the information has been received.
For MailChimp, a period of several hours is required for the fictitious participation to register for example.

4) When Zapier confirms that the test was successful, it prompts you to activate the Zap connection between MailChimp and Zapier. To confirm the connection, click on “Turn Zap On”: